Silver Sessions

Written by ashley

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“Silver Sessions” is yet another exciting marketing campaign done for Molson Coors.  This time 100 Coors Light drinkers hopped on the silver bullet express and headed from Kelowna, British Columbia to Penticton, British Columbia.  The Coors Light girls were a perfect touch to the event, driving an even more significant engagement amongst Coors drinkers.  Our goal within all marketing campaigns alike, is to drive customer retention and satisfaction, we recognize the long term value of customer relationships which is why our focus is to create a memorable experience for all customers alike.