“Coldest beer in here” campaign

Written by ashley

028

Our representatives were truly the life of Coors Lights “Coldest beer in here” campaign which took place in a number of cities across British Columbia this past week.  For this particular event, our brand ambassadors who were dressed in beautiful snow angel outfits gracefully figure skated on a platform of synthetic ice, which was installed specifically for this event.  Our favorite part of “Coldest Beer in here”, was the incredible response from every single customer, not only did this campaign reach Coors Lights target market, our personable representatives evoked interest in all patrons alike . Every aspect of this marketing campaign brought the Coors Light brand to life.